Being such a stressful season already, we thought we’d put our Santa hats on and play a little Secret Santa and help you pick the best gifts for the graphic designers on your list this year.
Grab that list and let’s get going!
Buying a gift for a graphic designer is a lot like buying gifts for someone who works in construction. Namely that whatever it is, it needs to be useful and that it’s something that they will be sure to use just about every day. …
Many of the brand design trends of 2021 will be a consequence of the events of this year. Some will also be a continuation of what has been successful in 2020.
We explore the various trends taking over the branding sphere in the coming years and how marketing designers can make the most of them.
Many of the graphic design trends of 2021 will have an impact on brand aesthetics. Here are the top brand design trends we can expect to see next year:
If you have your own deal, email us and we’ll update the post with your deal.
Keep in mind, many of these deals will only go live around Black Friday.
Copy and paste the below to share:
2020 Black Friday & Cyber Monday deals for designers & web professionals! http://bit.ly/jcbf2020 #BlackFriday2020 #CyberMonday via @justcreative
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Black Friday is the day after Thanksgiving, where many retailers make special offers, both offline and online. It has long been touted as one of the best times of the year for buying just about anything. …
In this episode we sit down with the wonderful Kaye Putnam, a psychology-driven brand strategist from South Carolina. We geek out about all things brand thinking. We get into the meaning of ‘psychology-driven branding’, about knowing your brand and living your brand. Kaye shares her ‘4C Brand Strategy Framework’ which helps to bake psychological principles into brands. We also discover Kayes inspirational story, her obsession with human decision making and how this helps her in her work + how she keeps a work life balance as a Mum and entrepreneur.
Kaye Putnam is a psychology-driven brand strategist for entrepreneurs. Through work with hundreds of clients from international corporations to solo-entrepreneurs, she developed her signature Clarity Code™ method. She believes that online business should be more human and that all entrepreneurs have genius they can use to impact the world. She works with students in her brand incubation program and with clients 1-on-1. When she’s not transforming brands, she’s exploring the world with her husband and two little ones. …
Are you looking for the absolute best branding podcasts in the design, marketing and brand strategy space?
You may have already found a few ‘top branding podcasts’ lists through Google search and been disappointed that only a handful of them are truly about branding.
Most of the podcasts found through Google are about content marketing, digital media, graphic design, advertising, or marketing in general and some are outdated or haven’t uploaded any new episodes in many years. On top of that, some podcasts don’t have even an active website anymore.
We have found the podcasts that are truly focused on branding and are actively podcasting. …
This article has been contributed by Gabe Nelson.
If you’re like most graphic designers, you hate hearing the phrase, “Just work your magic.”
Without some specific guidance or any idea of what a client is looking for — or looking to specifically avoid — you could wind up wasting hours of design time without ever creating anything usable. And simply throwing designs at the wall and hoping some “stick” is probably something you’re not eager to try, or waste your valuable time doing.
Every web design firm will have different opinions on what they want their logo to look and feel like so there simply is no one-size-fits-all option when it comes to brand identity design. When you need a solution for a solid design right out of the gate, you need to have some idea of what is going to be a winner and what just won’t work. …
This article has been contributed by Victor Blasco.
As likes, shares, comments and overall interactions become more valuable every day, social media has become a must for any brand seeking a robust online presence.
However, increasing your social engagement can be tricky. Trends in social networks change quickly, and what’s popular today may look outdated tomorrow. As a marketer, you must be able to offer your followers fresh and exciting content that motivates them to become ever more involved with your brand.
But video content seems to challenge everything we understand about social brand promotion. Given its capacity to generate engagement and conversions, eCommerce businesses, marketers and animation companies are now putting all their creative efforts into developing video pieces customized for different social platforms. …
In this bonus episode, we have Douglas Davis join us, Jacob Cass & Matt Davies, to discuss the current state of design education and what it takes to remain relevant as we evolve as creatives in these disruptive and turbulent times. We explore his book, Creative Strategy & The Business of Design as well as the future of design. There has never been a more timely episode. Douglas Davis is a strategist, author and professor at the New York City College of Technology, a part of the The City University of New York. …
This article has been contributed by Roli Edema.
One of the most widely acknowledged principles in business is the importance of understanding your customer and designing for them.
A deep understanding of your target customer often translates into perceptive design decisions that help you build strong brand awareness.
In recent years, the concept of human-centered design has emerged as an approach to involving the human perspective in all stages of the problem-solving process.
There are various creative approaches that companies of all sizes can use to gain insights into customer pain points and core needs. …
This article has been contributed by Patrick C.
We’re more than halfway through 2020, and the freelance gig economy continues to expand full-throttle as a viable primary source of income for all types of professionals. Growing by 15% in the U.S. alone within the last decade, freelance work will only continue to thrive — presenting more and more opportunities to the solopreneurs and side hustlers of the world.
If you’re reading this, there’s a good chance you want in on the ever-increasing demand for freelance work from individuals and businesses alike. Beyond its intrinsic motivators, such as a more rewarding career or complete ownership of your work, freelancers enjoy a level of flexibility, autonomy and room for growth that few 9–5ers are able to experience. …